THIRD CLASS

CORPORATE CULTURAL DIVERSITY

The coexistence of different ethnic, gender, racial, and socioeconomic groups within one social unit.

It is the diversity of cultures that interact and participate in the cultural identity of the company.

Interaction: From its start, any strong cultural manifestation leads an initial polarization. This will bring preferential or discriminatory treatment.

Cultural added value:

1. Exceeds the market value.

2. These products are not only consuming products.

Some countries are specialized in the manufacture of a specific product, this makes the product get a cultural added value because people believe that the product is of better quality if is produced there.

What is diversity?

• The differences which make us each unique

• Recognizing the differences until the differences don’t make a difference anymore

• All of our differences and similarities.

What does Diversity Include?

• Age

• Race

• Religion

• Gender

• National Origin

• Disability

• All of our differences and similarities



Diversity appreciation:

• It seeks to use the maximum potential, without having limitations of group identities.

• Diversity appreciation is respecting and enjoying the wide range of cultural and individual differences.

• Organizations are rapidly changing to accommodate expanding markets, increasing diverse workforce, and increasing public consciousness about how businesses should operate.

Diversity Appreciation in a Business Environment:

• Developing an atmosphere in which it is safe for all employees to ask for help

• Actively seeking information from people from a variety of backgrounds and cultures

• Including people who are different than you in informal gatherings such as lunch, coffee breaks, and spur of the moment meetings

• Creating a team spirit of which every member feels a part.

“Effective and efficient communication should be strengthened in the organization, and seek to understand people attitudes”

You should avoid:

• Ethnocentrism: presumption of the cultures as the only one.

• Visual obstinacy: believing the manners in a culture are the best way to do things.

Bibliography:

www.state.ia.us/government/crc/docs/Appreciating_Diversity.ppt

http://www.added-value.com/source/2010/06/added-value-france-reinforces-its-innovation-offer-by-investing-in-cultural-insight-expertise/

Presentations of Samuel Cepeda.