It is like the personality, the assumptions, values, norms and the behavior of the members of an organization. It can be also looked at as system. For example, the organizational culture of a hospital is quite different that the one in a university and in the same way these ones are different to the culture in a big profit organization. “The concept of culture is particularly important when attempting to manage organization-wide change. Practitioners are coming to realize that, despite the best-laid plans, organizational change must include not only changing structures and processes, but also changing the corporate culture as well.”
Subjective vision of organizational culture:
1. Shared assumptions: to believe in the same things.
2. Shared values: Explicit or implicit fundamental beliefs, concepts, and principles that underlie the culture of an organization, and which guide decisions and behavior of its employees, management, and members.
3. Shared meanings: to have good communication.
4. Shared understandings: Shared Understanding is knowing the rules, objectives, and boundaries of the pursuit.
5. Shared corporate image: “Corporate image, or reputation, describes the manner in which a company, its activities, and its products or services are perceived by outsiders. In a competitive business climate, many businesses actively work to create and communicate a positive image to their customers, shareholders, the financial community, and the general public.”
Characteristics of organizational culture:
1. Member’s identity.
3. Indirect focus on people.
4. Integration of units.
5. Control.
6. Risk tolerance.
7. Reward criteria.
8. Emphasis to end or to means.
9. Open system approach.
Video:
http://www.youtube.com/watch?v=WXxeWqlq2Tw
Bibliography:
http://managementhelp.org/org_thry/culture/culture.htm
www.nhorizons.ca/images/orgcult.jpg
http://www.businessdictionary.com/definition/shared-values.html
http://www.referenceforbusiness.com/small/Co-Di/Corporate-Image.html
No hay comentarios:
Publicar un comentario